Hi, I’m Matt Frederick

Creative Operations Powerhouse | Art Direction & Design | Product Photography & Studio Production | Content Creation & Management | Lifelong Creative

As a seasoned art and creative director with a passion for creative operations I’m an unorthodox mix of creativity and strategic thinking. I have deep expertise in visual storytelling and product content creation that has played a pivotal role in nurturing a brand from its early years into an omni-channel entity. During my tenure at 5.11, I implemented design strategies that increased brand recognition, enhancing its brand aesthetic and increasing sales across channels. 

Building quality content at scale and across mediums requires attention to detail and the willingness to dive into the nitty-gritty. Whether in art/photo direction, content creation, brand management, asset management, or my personal projects; I approach work with passion and focus with my eyes, heart, head, and hands. 

Eyes - Looking at the details and design consistency.

Heart - Believe and care about the story/product.

Head - Understand the value of the work and messaging.

Hands - Enjoy creating and producing meaningful work.